Why set your price at a dollar? It has something to do with being accessible to the greatest number of people, managing user expectations, and providing a focus on simplicity.
Liana discussed this topic with me in a recent episode of the Apple Phone Show over at Podango studios in San Francisco.
Check out my comments on the origins and concept behind ‘DollarApp’, starting around 17:30 into this feature.
Tags: Adam Jackson, Apple, Apple Phone Show, DollarApp, Dom Sagolla, Liana Lehua, Podango, podcast
