After they hosted us for iPhoneDevCamp 3, I was featured last year for this Yahoo! Developer Spotlight article. We cover the topics of Twitter, iOSDevCamp, DollarApp, and 140 Characters.

My key piece of advice is this:

“The simpler you make your idea, the easier it is… to understand the market and get it out there”.

See the full BBC article here. On mobile? Watch a brief excerpt on YouTube.

The creative people at the Yahoo! Developer Network filmed this at my home office in San Francisco.

Thanks to Tom for his engaging questions, and Havi for the opportunity.

Twitter Co-creator Dom Sagolla covers all the basics of great short- form writing, including the importance of communicating with simplicity, honesty, and humor.

This is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age requires.

“A code of honor for the new way of doing business.”
-@24kLogos

• The equivalent of Strunk and White’s Elements of Style for today’s social media & marketing messages
• Inspiring quotations from comedy to poetry from some of the best writers
• The authoritative approach to Twitter, written by its creators to include other social networks like pure text messaging

“The book is awesome, but the app is sexy.”
-@atebits

140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.

“This is game-changing.”
-@schwa

Features:

1. Built-in Web browser, with Bookmark



2. Regular updates to the text
3. Integrated Twitter streams of all 140 “characters” to follow



4. Additional Video and Photo content

The text is also supports Copy/Paste throughout.

Even if you have the Kindle edition, this condensed and updated text will provide the freshest reading experience. Tune in to the @bookapp Twitter account for the latest developments.

Keywords: Twitter, Facebook, social, networking, writing, book, links, lead, value, master, evolve, accelerate.

Now Available in the iTunes App Store.

As soon as I can, I’ll include an audio commentary to explain some of these slides.

I’m happy to present this at any iPhone or Mobile Design / Development event near you.

The folks at FITC Mobile have invited me to deliver an update to the speech that launched DollarApp, entitled “Why A Dollar“. I’ll be talking about the strategy behind “140 Characters“, the hypertext book app coming this Fall.

By all accounts, this conference is not only action-packed, but also a huge party. Check out the highlight reel from the last one:

FITC Toronto 2009 – Highlight Reel from FITC on Vimeo.

If you have the means, I highly recommend attending, September 12-14, 2009 in Toronto, Canada.

Imagine a new type of book: @BookApp.

We are interested in working with any iPhone Developer to offer 140 Characters as an In-App Purchase within their App. Just email dom@dollarapp.com.

I’d like to thank our agent, Erin Malone, for making this arrangement possible.

Thanks to you if we met at WWDC or elsewhere and you offered your encouragement!